Rotate is an inspired 360° lifestyle statement. By definition, the word ROTATE is to cause to turn around an axis or center point; to revolve. The brand’s goal is to create aesthetically innovative, high quality designs by combining intricate prints and patterns and applying them on a variety of textures to create a finished result new to the eye. Complex motifs and abstract lineage is the DNA of this Greek brand founded by Irene Kalogiannidis, Alexander Staikos and Irene Vergitsi. All designs are based on paintings and illustrations by artist Irene Vergitsi who in collaboration with Interior Designer Irene Kalogiannidis transforms them to create inspiring additions for the home.